Do you know why digital marketing is the best strategy for companies of all sizes and industries ?

Digital marketing is the process of marketing products or services to potential customers via digital channels and the internet. It has the same goals as traditional marketing, the only difference is the medium used to convey the marketing message.

Grow your business with a strategic Digital Marketing plan today! With the unique campaigns created for your business by our Digital Strategist team, you will be able to reach new and existing customers, generate a plan to increase leads, sales or web traffic with Google & Facebook Ads.

TTS provides different types of Digital Marketing Campaigns. Reach your ideal audience with optimized campaigns via Search Engine Optimization(SEO), Social Media Marketing (SMM) and Google Ads to convert them into customers with us. Take your first step into Digital Marketing with TTS today.

Search Engine Optimization

SEO is a technique that generates leads organically. The best solution for both lead generation and branding is nothing but the proper utilisation of SEO techniques.

TTS offers the best Search Engine Optimization techniques that are developed by our dedicated SEO experts that ensure maximum leads for your business. Today, the most important elements to consider when optimizing a web page for search engines include:

Quality of content
Level of user engagement
Mobile-friendliness
Number and quality of inbound links

In addition to the elements above, you need to optimize technical SEO, which is all the back-end components of your site. This includes URL structure, loading times, and broken links. Improving your technical SEO can help search engines better navigate and crawl your site.

Ultimately, the goal is to rank on the first page of a search engine’s result page. This ensures that those searching for a specific query related to your brand can easily find your products or services. While there are many search engines, digital marketers often focus on Google since it's a global leader in the search engine market.

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Google Ads

Pay-per-click (PPC) is a way to advertise targeted search ads on Google & display ads across billions of websites who have ads space on their website. Among paid marketing strategies PPC is one of the best strategies which gives you instant results when compared to organic marketing like SEO.

In PPC advertising, a huge amount of high quality traffic and leads is driven to your website in a short amount of time. PPC advertising will be more helpful if you are looking for quick results. It's a short term strategy as we need to continuously spend on Google platform. PPC works best if you have a good marketing budget. An algorithm prioritizes each available ad based on a number of factors, including:

Ad quality
Keyword relevance
Landing page quality
Bid amount

PPC ads are then placed at the top of search engine result pages based on the factors above whenever a person searches for a specific query. Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional.

Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office. Whatever you choose as your target conversions, you can track them via your chosen digital marketing channels to see how your campaign is doing.

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The benefits of digital marketing

Digital marketing has become prominent largely because it reaches such a wide audience. However, it also offers a number of other advantages that can boost your marketing efforts. These are a few of the benefits of digital marketing.

Native advertising

When you post an ad online, people can see it no matter where they are (provided you haven’t limited your ad geographically). This makes it easy to grow your business's market reach and connect with a larger audience across different digital channels.

Cost-effective

Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost. Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. They also give you less control over whether your target audiences will see those messages in the first place. With digital marketing, you can create just 1 content piece that draws visitors to your blog as long as it's active. You can create an email marketing campaign that delivers messages to targeted customer lists on a schedule, and it's easy to change that schedule or the content if you need to do so.

Quantifiable results

To know whether your marketing strategy works, you have to find out how many customers it attracts and how much revenue it ultimately drives. But how do you do that with a non-digital marketing strategy? There's always the traditional option of asking each customer, “How did you find us?" Unfortunately, that doesn't work in all industries. Many companies don't get to have one-on-one conversations with their customers, and surveys don't always get complete results.

Allows you to target ideal customers

To have an effective marketing campaign, you must reach the right people. You have to reach people interested in your business and that want to hear from you. Out of all the perks, the most significant advantage of online marketing is the ability to target people specifically. Targeting people with traditional marketing methods is difficult. Generally, your message goes to everyone in hopes of reaching people interested in your business. It’s a challenge to obtain enough leads to justify your marketing costs. With digital marketing, you reach people interested in your business. You can specifically target consumers with interest in your company, services, or products.

Enables you to make changes as you go

One of the biggest benefits of digital marketing is that you can make changes as you go. This is unique to digital marketing. With traditional methods, you can’t make changes once you’ve committed. Once your flyers or your billboard is up, you can’t alter the ad until the end of your campaign. When you invest in online marketing, you have the power to make changes whenever. You can update your PPC campaigns, tweak your social media ads, optimize your SEO campaigns, and update your content as you need. This means you can adapt your campaign to drive the best results.

Improves your conversion rate

Perhaps one of the most notable benefits of digital marketing is the improvement of your conversion rate. When you invest in online marketing strategies, like conversion rate optimization (CRO), you can increase your conversion rate. This is due to your ability to target more specific leads. When you focus on people more likely to be interested in your business, you increase your chances of earning a conversion. Your company earns more conversions, which helps you grow.

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